THE SCIENCE OF SCENT

Did you know that our sense of smell is the strongest of the five senses?

Scent affects mood, concentration, memory recall and emotion. In fact, 75% of all emotions generated everyday are due to smell and because of this, we are 100 times more likely to remember something we smell over something we see, hear or touch.

Almost everyone has experienced a rush of emotion after encountering a certain scent. Images of baking bread, a new car, or even a first kiss, can all come to mind with one simple smell. This is because the human odour response is controlled by the brain’s limbic system, the same system that controls our emotional response, artistic abilities and perceptions of space. This is why fragrances can be so important to us and we seek them out in our products and daily environment.

Being more aware of the impact of specific aromas in your environment could actually further boost your well-being. Surround yourself with your favourite scents and bring your space to life.